A packaging design for a client needing to embody a combination of words: cube, combination, and illusion.

Multiple illusionary forms of cubes were developed, before a fascinating phenonomena was discovered when interacting with a prototype. Two parallel planes, each coded with parts of a 2-dimensional cube pattern, created a parallax when viewed from different angles - the forming and dissolving of a cube.

The illusion proved compelling enough to fit on to the bottle, with an added bonus: the curiosity increases as the customer consumes the beverage!